A boutique practice with a corporate pedigree, and a bias for action.

Ashwani's career began in 2006 in New Delhi, in a customer-facing role that taught him the most durable commercial lesson there is: value is defined by the customer, not the boardroom. Over the two decades since, he has carried that conviction through business development, commercial strategy, consulting and leadership positions across infrastructure, energy, transport, construction and technology, working alongside organisations operating at significant scale.

That journey took him from India to the United Kingdom, where he now runs his own commercial advisory practice. Along the way he has sat on both sides of the table: inside large organisations where strategy is abundant but execution is slow, and alongside smaller businesses where the instinct to move is sharp but the strategic scaffolding is thin. Divino Comercio is the deliberate answer to that contrast. He is completing an Executive MBA at Warwick Business School, where he was awarded the Change-Maker Scholarship, though he will tell you the real education came from two decades inside commercial decisions that carried real weight.

The way we work

Being useful to a smaller business means refusing to accept that good strategy is a luxury only large companies can afford. It means challenging assumptions before accepting them, stress-testing ideas rather than flattering them, and measuring success by what a client can actually do next, and the results that follow.

It also means staying hands-on. Plenty of advisers will hand you a deck and leave. We would rather stay in the room, from the first "should we even do this?" to the day you are live and selling. And when a job calls for a specialist, in formation, legal, IP or design, we bring in trusted partners rather than pretend we do everything ourselves.

The mission

Divino Comercio Ltd was founded on a simple premise: the gap between enterprise-grade strategy and real-world execution is the single biggest tax on growth that smaller businesses pay. They are told to think like market leaders, then left without the frameworks, the evidence or the senior guidance to do so, let alone the practical help to build the thing.

Our mission is to close that gap. We bring the rigour and commercial frameworks of the corporate world, translate them into something a growing business can use, and then help get it done, from validation to launch. We work with a small number of clients at a time, so the thinking stays senior and the relationship stays close.

How we are different