01
Commercial Advisory
The commercial case behind your big decisions, plus the structuring, setup and risk work that gives a growing business solid foundations.
Commercial Strategy & Launch Support
From a good idea to a business that's ready to launch.
Whether you're starting up or scaling up, we take you from idea to execution: deciding whether to launch, getting set up and branded, and reaching the buyers who pay. Enterprise-grade rigour, made practical for founders and small businesses.
Since 2006
Commercial leadership across the UK and internationally
Idea → Live
End-to-end support, from first idea to first sale
Senior-led
You work directly with the principal, start to finish
Why Divino
Big-company rigour, built for the way you actually move.
Most founders and small businesses are told to think like a market leader, then left to work it out alone. Divino Comercio bridges that gap. We pair the discipline and frameworks of the corporate world with practical, hands-on help to get the thing built, launched and selling. It is led personally by the principal, with a trusted network of specialists brought in wherever a project needs them.
Evidence before opinion. We show you what the market, the numbers and the customer actually say, not what is convenient to believe.
Idea to execution. We don't stop at advice. We help you set up, source, brand and sell, all the way to launch.
Senior and accountable. One named principal owns your work from start to finish, with no hand-offs to junior teams.
What we do
From idea to execution, handled.
Whether you're launching something new or growing a business you've already built, these are the four ways we help, from the commercial case to winning customers.
02 · Flagship
Go-To-Market Strategy
Our deepest strength. Launch a product or enter a market with data-backed positioning, pricing, brand and the route that reaches paying buyers.
03
Competitor Benchmarking
Deep-dive market and competitor analysis that exposes blind spots and white space, and gives you the evidence to decide whether to launch at all.
04
Business Development & Growth
Build pipeline, optimise the sales funnel and accelerate revenue, with the operating rhythm to scale once you're live.
How we de-risk the decision
A durable advantage is engineered, not wished for.
Before you commit money to a launch, we pressure-test whether the opportunity is real and where your edge lies, using the same frameworks the best strategy teams rely on.
Horizon scanning
Trend Radar
We map the signals reshaping your market (technology, regulation, demand) and rank them by proximity, so you move on the shifts that matter while they are still an advantage rather than a threat.
Unclaimed demand
White-Space Analysis
We chart where rivals are crowded and where they are not, the unmet needs and unserved segments, to find the ground you can own and defend before anyone else moves into it.
Defensible advantage
VRIN
We test your resources against four bars (Valuable, Rare, Inimitable, Non-substitutable) to turn what you already do well into an advantage competitors cannot simply copy or buy.
19+
years of commercial leadership
The principal
Ashwani K Tomar
Founder & Principal
Ashwani has led commercial work since 2006, across infrastructure, energy, transport, construction and technology, in leadership, business development and strategy roles in the UK and internationally.
He founded Divino Comercio to put that experience to work for founders and small businesses, helping them turn an idea into a launch without the costly missteps, and to stay close as a partner rather than a distant adviser.
Since 2006
Idea to execution
UK & international
Infrastructure · Energy · Tech
In their words
Trusted by the people who have worked with him.
Verbatim recommendations from clients and colleagues across his career.
"Truly the go-to guy in his field. Warm, super intelligent, highly professional and 100% trustworthy."
Vivek Kumar
Director, Capgemini UK
"Target-oriented and client-centric, full of enthusiasm and positive energy. That is what makes him special."
Srinivasa Rao Y
Founder, SKIA Master Services; former Executive Director, Everest Industries
"An exceptional sales and marketing professional who consistently exceeds expectations, with the resilience to build a plan and execute it at the same time."
Kalpna Singh
Director, The Leela Palace, India
Worked with Divino Comercio? Leave a testimonial.
Selected engagement
A full go-to-market strategy for a UK certified B Corp.
Designed the commercialisation and go-to-market strategy for a UK-based certified B Corp preparing to launch a new sustainability proposition, spanning market and competitor analysis, ideal-customer profiling, positioning, pricing and a two-year commercial roadmap.
Career experience spans major UK & international programmes
Tata Group
Alstom
Wipro
GMR
DFCCIL · Indian Railways
Let's talk
Bring us the idea you're weighing.
Start with a conversation. Your first 45-minute call is on us, and strategy sessions are £150 for the first hour, then priced to scope.